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Lead generation, from the inside

What’s working in ads, funnels, follow-up and data right now. From the team running campaigns across the UK and US.

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Out of 100 leads you speak to 60 and 7 buy.

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Compliance

TCPA consent in 2026: what lead buyers still need on every lead

One-to-one consent is gone, but Do Not Call still asks for consent to you as the seller. What US lead buyers need on every lead, and what changes 25 November.

Jay Rodrigues9 Nov 2026 · 13 min read
Follow-up and sales

Speed to lead: why the first five minutes decide the sale

Why the first minutes after an enquiry decide whether you reach and win the customer, what the research says, and how to set up a fast response.

Sofia Abrantes9 Nov 2026 · 7 min read
Markets and pricesSolar

Solar leads in the UK: the complete guide

Buying and converting UK solar leads in one place: prices, Scotland, exclusive or shared, the seasons, follow-up, ads and the rules. Kept up to date.

Jay Rodrigues9 Nov 2026 · 8 min read
Markets and pricesSolar

Solar leads in Scotland: why it's a different market

Why Scottish solar leads cost more to generate, why the central belt and the Highlands behave like two markets, how the seasons hit, and what works in ads.

Jay Rodrigues9 Nov 2026 · 9 min read
NewsCompliance

PECR fines are now up to £17.5 million. What changed for marketing calls, texts and emails

The Data (Use and Access) Act raised PECR fines for marketing calls, texts and emails to £17.5m or 4% of turnover. What changed, when, and what to do.

Jay Rodrigues9 Nov 2026 · 9 min read
NewsAds and platforms

Meta Andromeda: why more creative beats more ad sets

Meta's Andromeda picks which ads get a chance to show. Why that means fewer ad sets, broader audiences and more varied creative for lead generation.

Fabian Rodriguez9 Nov 2026 · 9 min read
Markets and pricesSolar

How much do solar leads cost in the UK?

UK solar lead prices sellers publish in November 2026, what the price really buys, the most you can afford per lead, and how to get your cost per sale down.

Jay Rodrigues9 Nov 2026 · 10 min read
NewsAds and platforms

Google AI Overviews and AI Mode: what changes for leads

Google's AI answers cut clicks on question searches, and AI Mode ads are planned for the UK. What changes for lead buyers, and what we'd do.

Jay Rodrigues9 Nov 2026 · 9 min read
Buying leads

Exclusive vs shared leads: what to check before you buy

How exclusive and shared leads really differ, who should still buy shared, the phrases that hide resale, and the checks to ask any lead supplier for.

Derryn Ofori9 Nov 2026 · 9 min read
Markets and pricesLegal

Car accident leads in the US: what they cost and what makes one worth it

What US car accident leads cost in 2026, why published prices run from $300 to $1,000+, what makes one worth buying, and the state rules on paying for leads.

Derryn Ofori9 Nov 2026 · 12 min read
Follow-up and sales

AI follow-up in 2026: texts, WhatsApp, AI calls and when to hand over

How fast follow-up works with AI in 2026: instant texts and WhatsApp replies, AI voice agents, booking and handing over to a person. Evidence, rules, our view.

Sofia Abrantes9 Nov 2026 · 8 min read
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