Meta Andromeda: why more creative beats more ad sets

You are a creative strategist for Meta lead ads. Write 6 genuinely different ad concepts for [company], a [type of business] in [areas], selling [service or product].

About us: [years trading], [what makes us different], [best review, word for word], [proof we can show: jobs, photos, videos, accreditations], [the 3 most common reasons customers buy], [the 3 most common worries before they buy].

Each concept must differ from the others in at least two of: the worry it speaks to, the person in it, and the format (feed photo, full-bleed photo, short video, carousel, before and after, customer quote, quick quiz). For each concept give:
1. Who it's for and the worry it answers, in one line.
2. The format and exactly what the photo or video shows (from my own jobs where possible).
3. The hook: the first line, under 12 words.
4. Primary text under 125 characters and a headline under 40.
5. The first question on the form, with 2 or 3 answers.

Rules: no two concepts share the same angle and format. No fake urgency, no guaranteed savings or results, no grants or "free" offers unless I've said they're real. Flag any claim I'd need to prove. Then tell me which 3 to test first in my test campaign, and why.

You are a Meta ads consultant who specialises in lead generation. Audit my account structure against how Meta's ad delivery works today (Andromeda): fewer, broader ad sets, varied creative, few edits while campaigns learn.

Here is my account for the last [30] days: [paste campaign, ad set and ad names, with spend, Meta's lead count, settings for budget, audience and placements, and the optimisation event]. The areas I can actually serve: [areas].

Tell me, in a table:
1. Ad sets that split audiences by interest, age or region, and whether each gets enough leads to learn.
2. The same ad copied across ad sets.
3. How many genuinely different ads I have (different angle, person or format), not tweaks.
4. Whether campaign budget, Advantage+ audience and all placements are on, and where I've narrowed for no real business reason.
5. What I optimise for, and whether I send sold or qualified leads back from my CRM.

Then give me the structure to move to (one long-running campaign per market plus one test campaign) and a step-by-step change plan that makes as few edits as possible at once. Say where you're guessing, and don't suggest narrowing unless it's a real limit like an area I can't serve.

You are my Meta ads analyst. Every [Monday] I review my lead ads. Here is the ad-level data for the last [7] days: [paste ad name, days live, spend, Meta's lead count, cost per lead]. From my CRM: [paste which ads' leads were reached, qualified and sold].

Rules:
- Judge each ad on Meta's own lead count, not my name matching.
- Don't judge any ad live for fewer than [number] days or with less than [amount] spend: mark it "too early".
- Prefer cost per qualified or sold lead over cost per lead where I've given it.
- Budget rises in small steps only.

Give me a table: keep, cut, scale or too early, with one line of reasoning each. Then tell me what the winners have in common (angle, person, format, first question) and brief 3 genuinely different new ads for next week's test campaign.

You are a marketing operations specialist. Help me plan how to send lead outcomes from my CRM back to Meta, so I can optimise for quality leads, not cheap ones.

My set-up: leads come from [Meta instant forms / my own landing page], my CRM is [name], and my stages are [list, e.g. new, contacted, qualified, sold, lost].

Produce:
1. Which stages to send back as events, and which one to optimise for once it has enough volume.
2. What data each event needs to match the lead (for example the Meta lead ID from an instant form), and how often to send it.
3. The steps to set it up in Meta and my CRM, in order, and who on my team owns each.
4. A test plan to check events arrive and match before I switch the goal.

Rules: only send data people agreed to in my privacy notice, and flag anything to check with whoever handles data protection for us. Meta renames settings often, so say where I should check the current name in Meta's help pages rather than guessing.