Google AI Overviews and AI Mode: what changes for leads

You are an SEO copywriter for UK service businesses. Write answer-first FAQ copy for [company], which offers [service] in [areas].

My facts (use only these): prices from [price, and the date you checked it], how it works [steps], how long it takes [time], areas covered [list], proof [reviews, jobs done, accreditations]. The questions customers ask on calls: [paste 8 to 15].

Produce 8 FAQs. For each:
1. The question, in the customer's own words.
2. The answer: the direct answer in the first sentence, under 40 words in total.
3. One specific fact from my details (a price from, an area, a time).
4. The follow-up question a reader would ask next, answered in one line.

Then give me FAQ structured data that matches the visible text word for word.

Rules: invent no figures; where you need one I haven't given, write [needs your figure]. No "best", "leading" or "number one" unless I've proved it. Plain English, UK spelling, short sentences.

You are a content strategist. I want to publish one piece of original data that AI answers and journalists would quote, because nobody else has it.

The data I hold: [e.g. enquiries, quotes, jobs or prices by month, area and product], covering [time period], in [spreadsheet, CRM, booking system].

Give me 5 ideas. For each:
1. The buyer question it answers, in their words.
2. The headline number it would produce.
3. Exactly which data to pull, and how to group it.
4. One chart that shows it.
5. How to date and source it on the page.

Then pick the best one and outline the page: headline, the answer in two lines, the chart, three follow-up questions, and what I'd say about what it means.

Rules: don't invent any results; tell me what to calculate instead. Group the data so no customer can be identified, and flag anything I should check before publishing.

You are reviewing a page to see whether Google's AI answers and other AI tools are likely to quote it. The question the page should answer: [question]. The page text: [paste].

Score it from 1 to 5 on each, with one line of reasoning:
1. Is the answer in the first two lines?
2. Are the key facts in plain text (prices from, areas, how it works), not only in images or tables?
3. Is there a named author and a date?
4. Is there at least one figure that's ours and dated?
5. Does it answer the obvious follow-up questions?
6. If there's structured data, does it match the visible text?

Then rewrite the first 100 words so the answer comes first. Use only facts already on the page; where a fact is missing, write [add your figure].

You are a Google Ads specialist. Here is my search terms report for the last [7] days: [paste search term, match type, clicks, cost, conversions]. I sell [service] in [areas]. What I don't offer: [list].

Sort every term into: keep, add as its own keyword, add as a negative, or watch. Then give me:
1. A negative keyword list, with the match type for each and one line on why.
2. Long, question-shaped searches that cost money without converting, and whether a page answering that question would serve me better than an ad.
3. Anything that suggests my ads are showing for things I don't do.

Rules: never suggest a negative that would block my own brand or my core service. Don't guess which clicks came from AI answers; Google doesn't show that separately.

Help me add one question to my enquiry process to learn how people found us, without losing enquiries.

My form: [paste the steps and questions]. Where my leads come from today: [channels].

Produce:
1. The question and 6 to 8 answers (for example: Google search, Google's AI answer, ChatGPT or another AI tool, Facebook or Instagram, recommendation, saw our van, other).
2. Where to put it so it costs no enquiries: after the enquiry is sent, or as an optional last step.
3. A monthly summary table to fill in, and what each answer should make me do.

Keep the question short and optional. Don't add anything that has to be answered before someone can send their enquiry.