One Way Finance
In today’s competitive automotive finance market, re-engaging cold leads is often the most overlooked source of revenue. But for One Way Finance, a UK-based car finance company, the power of persistence and strategic messaging has paid off—big time.
This case study breaks down how One Way Finance ran a targeted lead reactivation campaign that resulted in 521 completed car finance applications, demonstrating the real value of smart automation and data-driven outreach.
🎯The Challenge
Like many finance companies, One Way Finance had a database of thousands of cold leads—people who had shown interest in the past but never completed an application. These dormant contacts represented a missed opportunity and potential untapped revenue.
The goal? To revive interest and bring these leads back into the sales funnel using personalized, multi-channel messaging.
💡The Strategy
One Way Finance launched a lead reactivation campaign focused on the following key tactics:
- SMS and Email Automation: A sequence of personalized messages was crafted to reignite interest.
- Time-sensitive offers: The campaign highlighted limited-time finance rates and exclusive pre-approval options.
- Follow-up with intent: Messaging was spaced to maximize attention without overwhelming the recipient.
- A/B testing: Subject lines, SMS copy, and call-to-action language were optimized in real time for better engagement.
📊The Results
| Metric | Value |
|---|---|
| Total Messages Sent | 49,000 |
| Engagement Rate | 12% |
| Total Engaged Leads | 5,880 |
| Completed Applications | 521 |
| Message-to-Application Rate | 1.06% |
| Campaign Duration | 30 Days |
| Channels Used | SMS & Email |
Lead generation is more than just a marketing tactic—it’s the lifeblood of business growth. Without a steady influx of new customers, even the best businesses can struggle to scale. A well-structured lead generation strategy ensures a constant stream of potential buyers, better conversion rates, and long-term success.